Module-2: Types Of Digital Marketing
Digital Marketing brings up advertising that is carried out through digital channels like search engines, websites, social media, email, and mobile apps. While this concept sums up a wide range of marketing activities, all of which are not globally accepted, let’s focus on the most common types for the time being. This digital marketing overview module can assist you to analyze the future of Digital marketing.
Digital Marketing Channels
1. Search Engine Marketing
It is the most effective form of marketing to grow your business instantly. If you want quick results in return for paid advertisements then you must learn search engine marketing. You can buy some paid links in the link building process and also contact some websites for guest blogging. If you opt to use this marketing tactic, you can also learn to create ad campaigns, writing copies for advertisements and optimizing the ads which means you will also be mastering search engine marketing also known as PPC advertising.
2. Social Media Marketing
Social media marketing is a part of online marketing where you can promote a website or increase brand awareness through social media platforms like Facebook, Instagram, Twitter, Pinterest, Reddit, Linked In or Quora. Social media marketing is a vital component to succeed for bloggers and vloggers. Any form of social media activity can evoke engagements from the audience in the form of likes and shares. To gain maximum interactions, you must learn to post social media posts at the right time and to craft social media posts that attract likes and shares. When you do it practically, you will master social media marketing eventually.
3. Search Engine Optimization
Search Engine Optimization, also known as SEO is the most in-demand and most difficult skill to learn or master. Google is altering or modifying its ranking algorithm almost 100 times in a year which keeps digital marketing professionals on their toes as the strategies that worked before could become fruitless due to an instant update push by Google.
When you write a blog post, you must do keyword and competitor research so that you pick up the right keyword to focus and you are more aware of the king of content your competitors are publishing. These two practices result in a good start of a promising SEO process. While creating a blog post, you will be applying the ‘target keyword’ in the proper areas to maximize the ranking possibilities of the article. Also, you will focus on incorporating keywords in the URL and anchor texts. It’s called ‘On-page optimization’ which is also an important part of SEO.
Once the post or blog is published, you will target your influencers to promote your content. You can then make use of social media channels to promote your content. Considering methods like PR coverage or commenting or posting the blog post link in communities or social bookmarking sites are important for the ‘link building’ part of the SEO. SO if you are writing and promoting your blog post or content, you are gradually mastering the crucial assets of SEO.
4. Content Marketing
The hottest skill that’s in huge demand is Content marketing. In today’s scenario, content marketing is much more beyond just writing a blog post or article and publishing it online. Content marketing is the only form of marketing that endures. This marketing strategy has gained more traction as many businesses have realized the importance of it. It is also because ads these days are becoming ineffective by each passing day.
5. Email Marketing
Email marketing is a marketing strategy used by bloggers to support their revenue generation plans. Bloggers keep their readers and followers updated with lastest blog posts through weekly newsletters, engaging them with email restricted contents and promoting products and services through emails. It’s very much important to build, manage and engage your email list and this tactic is one of the most vital factors of email marketing.
6. Web Analytics
Web Analytics helps you monitor and track online campaigns. Learning or mastering analytics will help you determine the performance of a website, data flow, and visitors’ behavioural preferences. Once you master analytics, you can interpret your traffic source, analyze the behavioural pattern and alter your campaigns to make it more result-driven. With the effective utilization of Analytics, you can track and measure ROI of the campaigns that will further translate to more leads, better sales conversion, and enhanced online presence.
7. Conversion Rate Optimization
Understanding why visitors or your target audience on a website aren’t becoming paying customers is vital for any business. With this information, you can take the necessary action to enhance the bottom-of-the-funnel sales strategy to convert more visitors. By mastering conversion rate optimization techniques, you will be able to form a systematic framework that helps to increase conversion rates using enhanced landing page designs and other website conversion rate optimization methods.
8. Sales Funnels
Without an effective sales funnels, it’s almost impossible to sell any product or service no matter how powerful our products or services might be. Sales funnels help you to understand everything, right from the whole selling process to a fully satisfied buying customer. Learning or mastering the concept of sales funnels will help you understand the series of steps, pages, emails, integrations and tools associated with affiliate marketing or selling anything online.