The scope of digital marketing in India 2021 after covid 19. The improvements in technology and smartphone and internet availability play an important role in starting your digital marketing career. If, as a student, you’re looking forward to establishing your career and getting a high salary, then digital marketing is one of the most important centers.
The rising demand for digital marketing has played an important role in why it is a popular career choice for many. Hence, the superior influence of digital marketing has made it relevant in today’s time.
Billions of users are active on the internet, so digital marketing is one of the most effective paths for marketers. If you want to enhance your market and bring more traffic to your online website, you should consider starting your digital marketing career.
What is Digital Marketing?
Digital Marketing refers to the process of marketing your products or services to potential customers online. They may use digital channels or the internet for marketing your products. The aim of digital marketing may be the same as traditional marketing. However, the only difference between the two is the mode of marketing.
Businesses over the years have been using different techniques like search engine optimization, social media marketing, search engine marketing, and email marketing to promote their products. It helps to attract more customers to your brands. This will pave the way to attract new customers and help you retain your old customers. The digital marketing space is growing at a massive rate, and most businesses have adopted this trend. The increasing popularity of digital marketing can play an essential role in establishing the market. If your company wants to switch from traditional to digital, this is the right time to do so. Reports have shown that digital marketing helped create around 20 lakh employment opportunities in 2021.
Future of digital marketing in India after covid 19 pandemic
We are living in a world that is all about technology. The constant changes or revolution in technology is paving the way for businesses’ growth in a smooth manner. In the past, people relied on print media and television marketing to reach the audience. But, the coming in of digital marketing has proved that you can connect to a larger audience. All you need to do is send a message to your target audience, and your product is all set to be marketed.
Many businesses in today’s time want to establish their career in the digital marketing space. With this technology’s help, you can easily keep a check on how much you’re investing and what is your ROI. Platforms like Google Analytics have been beneficial in extracting market data efficiently. As a result, marketers make sure to keep track of marketing campaigns and improve it to gather more attention.
Digital marketing is here to revolutionize the entire market. Furthermore, this is one of those sectors that will stay here. Most businesses are working on enjoying the benefits of digital marketing. The traditional method of marketing will go away soon. Hence, if you want your business to connect with audiences, you need to stay relevant in the market. As a result, more businesses are working on hiring expert digital marketers.
What is the scope of digital marketing in India 2021?
In India, the digital marketing space has seen a massive change. What didn’t exist years ago has now come into existence. The cheap availability of the internet and the rise in the number of smartphone users have contributed to the digital marketing sector’s rise. Mobile internet, in today’s time, is available around every corner of the country.
The popularity of the digital marketing sphere increased more due to the covid-19 lockdown. Since offline or traditional businesses were shut, many of them adopted the online mode. The lockdown period saw many businesses switching from the traditional method to the online method. Moreover, millions of businesses from different sectors understood the importance of digital marketing and switched to using it.
Covid-19 played an important role in fuelling the need to learn about online tools and marketing. With small businesses going online, the demand for digital marketers is on the rise. In the past few years, the digital marketing sector has advanced a lot. Hence, it is being anticipated that in the coming times, it will only rise. So, if you’re considering establishing a digital marketing career, this may be the right time to do so.
Since everything is becoming active on digital platforms, it won’t be wrong to say that this will become one of the best career choices. If digital marketing is so popular, many will look for experts in the same. Digitalization is happening at a tremendous speed in today’s time. Hence, many businesses want to create their online identity in the same. If you’re going to become a digital marketing professional, you may want to consider every aspect.
Jobs scope of digital marketing in India 2021
The digital marketing space is a vast sector. Hence, it is necessary to consider minor aspects thoroughly. No matter which industry you want to establish yourself in, you will need to consider the potential jobs you will want to establish in digital marketing. Considering the popularity of digital marketing, you will need to analyze what jobs you have.
Here are some of the potential job options that you can consider choosing in the digital marketing sector include the following:
- Graphics Designer
- Video Editor
- Web Designer
- Digital Marketing Executive
- Digital Marketing Intern
- PPC Specialist
- Digital Marketing Head
- Web Analyst
- SEO Executive
- Online Reputation Executive
- Content Marketing Executive
- Social Media Specialist
- Email Marketing Manager
- Analytics Manager
Salaries in Digital Marketing
The salary of a digital marketer completely depends on the skills. The better skills you have, you will be able to earn more money. Many digital marketers can also opt for digital marketing internships. One of the best parts of an internship is that they’re mostly paid, and you can get around 10-15k INR.
However, after 2-3 years, the average salary of digital marketing will be around 4 to 5 lacs once you gain the experience. This, however, will be an annual salary. Nonetheless, one of the essential things about establishing your career in the digital marketing sector is that the salary has increased. Moreover, you can get a rise up to 20-50% depending on the skill you’re developing.
Entrepreneurship Opportunity For Digital Marketer
Becoming an entrepreneur as a digital marketer can help you save a significant sum of money. Moreover, it would help if you started small to get better opportunities. Here are all the entrepreneurship opportunities that you can opt for as a digital marketer.
One of the main benefits of becoming a digital marketing freelancer is that you can work from any place at your convenience. Nonetheless, you need to be connected to the internet to start working effectively. Furthermore, as a freelance digital marketer, you can develop a global client base. It provides the flexibility of working from home.
Digital Marketing Agency
You can start your digital marketing agency by becoming an entrepreneur. As the digital marketing agency owner, you can provide different digital marketing services to clients worldwide. Moreover, you can also create job opportunities for people around you.
Do you feel that you have enough skills for becoming a digital marketer? If you have enough knowledge about digital marketing, you can start a digital marketing channel. Nonetheless, you will need to create high-quality, engaging content. You will need to monetize your channel and eventually start your YouTube channel.
This is one of the best things you can start as a digital marketer. Blogging with digital marketing will help you advertise and generate income. You need to have an AdSense account and create affiliate marketing strategies.
As a digital marketer, you can promote your products via blogs or social media. You can be indulged in dropshipping business too. This will help you create a commission. Thousands of digital marketers start their affiliate marketing business.
Digital Marketing Trainers Digital marketers can easily start their training classes as well. You can create a website of your own and tutor others. One of the best benefits of starting an online digital marketing class is building a worldwide student base.
The skill required to become a digital marketer
If you want to become a digital marketer, you need to have proper communication skills and develop knowledge of the internet. You will also need to know digital devices to kick-start the digital marketing career. There are different sources and skillsets required for becoming digital marketing.
There are different digital marketing fields, which is why you will need to develop the skills accordingly. You might as well start taking a digital marketing course.
Some of the common skills that you need to have as a digital marketer include the following
- Web designing
- Search Engine Optimization
- Content Creation and Content Writing
- Pay Per Click
- Social Media Marketing
- Web Analytics
- Email Marketing
- Video Editing
- Affiliates and Influencer Marketing
Benefits of digital marketing career in India 2021
Becoming a digital marketer in India in today’s time has its own perks. You will need to analyse all the crucial aspects involved in becoming a digital marketer. Some of the expected benefits of becoming a digital marketer include the following:
No specific educational background needed
One of the most common benefits of becoming a digital marketer is that you don’t need to have a specific educational background. If you want to start your digital marketing career, your academic experience will have less or no importance.
Marketing students can have an easy time kick-starting their digital marketing career. Nonetheless, it doesn’t mean that it is a challenge for many. If you are creative and have out-of-the-box ideas, you can easily establish your digital marketing career.
The demand for digital marketing professionals is increasing each day. However, one of the most important things to note about digital marketing professionals is that the supply is low. Since value is low, the value of digital marketing is high. As a result, if you apply for digital marketing jobs and have the proper skill set, you can easily get high-paying jobs. Moreover, expert digital marketers also have the flexibility to negotiate remuneration.
Better job security
If you want job security, having digital marketing skills can be highly beneficial. Digital marketing technologies are only changing and advancing. Even in times of Covid-19, when most businesses were out of work, the digital marketers had job security. As a result, companies have started to adopt digital marketing transformation. It would be best if you learned how to communicate with your consumers. Many experts also recommend that a digital career is one of the best ‘recession-proof careers.’
Various career opportunities
One of the best benefits of becoming a digital marketer is that you don’t need to stick to one field but many. Moreover, digital marketing provides the benefit of diverse career opportunities. You can easily switch from one mode to another.
If you become a digital marketer, you can specialize in different skills. Therefore, some of the common career paths that you can choose while becoming a digital marketer include:
- Search Engine Optimization Expert
- Search Engine Marketing Expert
- Social Media Manager
- Analytics Manager
- Content Marketing Manager
If you want to establish a high revenue business in today’s time, you should consider starting your own digital marketing company. Therefore, you can either promote your existing business or start a digital marketing career.
If you start a digital marketing business, you can generate significant revenue. Moreover, it is advisable to promote your product by only reaching a target audience. The analytics tool can play an essential role in tracking your business’s progress.
The scope for a career in the digital marketing sector is only increasing with each passing day. Besides, the digital marketing sector has become one of the most popular sectors in today’s time.
If you know which way the sector is proceeding, you will establish your career accordingly. Moreover, it is one of those fields where you can boost your creativity and productivity.
Join a digital marketing course and aspire to learn to become a successful digital marketer.
Chandan Thakur is a Digital Marketing Expert, Trainer, and Consultant. Chandan Thakur has been doing digital marketing for seven-plus years now with having a portfolio of twenty-four-plus websites that drive a huge number of quality visitors.